本屆峰會將聚焦時尚零售行業(yè)發(fā)展的“新常態(tài)”，將以“數(shù)字化供應(yīng)鏈、數(shù)字化運(yùn)營、數(shù)字化渠道與數(shù)字化營銷”為主旨。

【關(guān)鍵詞】時尚業(yè)、數(shù)字零售、數(shù)字供應(yīng)鏈、奢侈品零售、商店體驗(yàn)、品牌滲透率、O2O

新冠肺炎疫情襲來，讓靠客流帶動的時尚零售業(yè)陷入“速凍時期”，服裝鞋業(yè)、化妝品、珠寶首飾等細(xì)分領(lǐng)域都正在承受著巨大壓力，企業(yè)被迫加快線上渠道的布局，構(gòu)建全渠道營銷體系，進(jìn)一步深化線上線下融合，進(jìn)行數(shù)字化轉(zhuǎn)型。同時，消費(fèi)者偏好、渠道結(jié)構(gòu)和競爭優(yōu)勢也發(fā)生了結(jié)構(gòu)性變化，線上電商與數(shù)字化成為生意重啟與獲勝的關(guān)鍵，如何順應(yīng)流行趨勢驅(qū)動品類與貨品增長，如何處理好新品心智與促銷心智，如何建立高效的線上專屬的商品和營銷策略等，都是時尚行業(yè)品牌極度關(guān)注的要點(diǎn)。零售數(shù)字化的本質(zhì)是以消費(fèi)者為驅(qū)動，利用大數(shù)據(jù)和新技術(shù)進(jìn)行產(chǎn)業(yè)鏈全面數(shù)字化升級，通過線上線下一體化最終實(shí)現(xiàn)效率與體驗(yàn)的提升。

本屆峰會將聚焦時尚零售行業(yè)發(fā)展的“新常態(tài)”，將以“數(shù)字化供應(yīng)鏈、數(shù)字化運(yùn)營、數(shù)字化渠道與數(shù)字化營銷”為主旨，圍繞重構(gòu)零售的成本、效率、體驗(yàn)等熱門話題進(jìn)行深入探討，與國內(nèi)外品牌商、零售商、平臺商、咨詢公司、技術(shù)服務(wù)提供商等共同探討中國時尚零售業(yè)發(fā)展的最佳實(shí)踐案例，幫助時尚業(yè)者全面制勝零售數(shù)字化時代，從容應(yīng)對“新常態(tài)”下的機(jī)遇和挑戰(zhàn)。

會議熱點(diǎn)話題:

2021時尚業(yè)零售新洞察：疫情下時尚業(yè)零售策略的轉(zhuǎn)變

中國服裝企業(yè)的探索與實(shí)踐：數(shù)字化零售

數(shù)字化零售時代，如何進(jìn)行端到端的數(shù)字化供應(yīng)鏈建設(shè)

如何為消費(fèi)者提供無差別的購物體驗(yàn)，打造數(shù)字化的全渠道策略

解鎖奢侈品零售創(chuàng)新之道

重新思考零售-個性化數(shù)字技術(shù)增強(qiáng)商店體驗(yàn)

案例分享：時尚品牌的零售供應(yīng)鏈創(chuàng)新與實(shí)踐

數(shù)字化零售平臺：如何利用數(shù)字化技術(shù)建立透明且以客戶為中心的供應(yīng)網(wǎng)絡(luò)

……

峰會時間：2021年6月23日-24日

大會地點(diǎn)：中國 -上海

大會主辦方：上海希為 ECV International

我們將提供：

2天會議同聲傳譯設(shè)備

紙質(zhì)會刊、APP電子語音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點(diǎn)

更多本次峰會詳細(xì)內(nèi)容，請登錄官方網(wǎng)站：

http://www.ecvinternational.com/event/en/FashionDigitalRetailSummit

聯(lián)系人:Ciking Zhao

電話：+86 21 8026 0707-803

郵箱：cikingz@ecvinternational.com

關(guān)于ECV International

上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會及活動的主辦和承辦機(jī)構(gòu)，擁有近 200位行業(yè)研究及活動策劃、運(yùn)營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。

我們?yōu)槌^半數(shù)的財富 2,000 強(qiáng)企業(yè)提供專業(yè)的商業(yè)會議及咨詢服務(wù)，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達(dá)斯、可口可樂、阿里巴巴、ABB等跨國公司、專業(yè)機(jī)構(gòu)及創(chuàng)新企業(yè)的決策人參加我們的會議和活動。我們的使命是通過提供專業(yè)服務(wù)幫助客戶抓住發(fā)展機(jī)遇、迎接挑戰(zhàn)、實(shí)現(xiàn)全球范圍內(nèi)的可持續(xù)發(fā)展，進(jìn)而影響行業(yè)格局，引領(lǐng)行業(yè)未來

China Fashion Digital Retail Summit 2021

The outbreak of the Covid-19 pandemic has plunged the fashion retail industry which is driven by customer flow into a "frozen period." The apparel and footwear, cosmetics, jewelry and other sub-sectors are under tremendous pressure. Enterprises are forced to accelerate the layout of online channels and build the omni-channel marketing and retail system further deepened online and offline integration and carried out digital transformation. At the same time, consumer preferences, channel structure and competitive advantages have also undergone structural changes. E-commerce and digitalization have become the key to business restart and success. How to adapt to popular trends to drive category and product growth, and how to deal with new product minds and promotional minds, how to establish efficient online exclusive products and marketing strategies, etc., are the key points of the extreme attention of fashion industry brands. The essence of retail digitalization is driven by consumers, using big data and new technologies to carry out a comprehensive digital upgrade of the industrial chain, and ultimately achieve efficiency and experience improvement through online and offline integration.

This summit will take place both ONLINE and in-person and focus on the "new normal" in the development of the fashion retail industry, and will focus on "digital supply chain, digital operation, digital channels and digital marketing" as the main subject, and will conduct in-depth discussions on the cost, efficiency, experience and other hot topics of reconstructing retail , to discuss the best practices of China's fashion retail development with domestic and foreign brands, retailers, platform providers, consulting companies, technology service providers, etc., to help fashion industry fully win in the retail digitalization era, and calmly respond to the new opportunities and challenges in the era of“new normal".

Highlights:

atest Insights of Fashion Retail 2021：Revolution and Transformation of Fashion Retail Strategy Under the COVID-19 Pandemic

Best Exploration Practice and of Chinese Apparel Enterprise: Digital Retail

In the Digital Retail Era, How to Build an End-to-end Digital Supply Chain?

How to Provide Fashion Consumers with a Seamlessly Integrated Shopping Experience and Create the Digital Omni-channel Strategy

Digital Retail Innovation of Luxury Brands in China

Rethink Retail-Personalized Digitally-enhanced Store Experience

Case Study：Retail Supply Chain Innovation and Practice of Fashion Brands

Digital Retail Platform: How to Use Digital Technologies to Establish a Transparent and Customer-centric Supply Network

……

Speakers:

Bain & Company

HLA

Fossil Group

Michael Kors

Burberry

Swarovski

Under Armour

Xiaohongshu

……

Summit time:June 23-24, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation devicefor 2-day conference

Brochure, recordingmaterials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/event/en/FashionDigitalRetailSummit

Contact Us:

CikingZhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

AboutECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

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