【關(guān)鍵詞】奢侈品、私域流量、社交零售、O2O、數(shù)字化、電商

全球新冠肺炎疫情對奢侈品行業(yè)的影響是破壞性的，也促使各大品牌推進數(shù)字化革命。如何實現(xiàn)閉環(huán)O2O購物體驗，加快消費者從興趣到最終購買的決策過程；如何動態(tài)調(diào)整營銷支出，并增強品牌粉絲和銷售的轉(zhuǎn)化率；如何分析消費者畫像及需求，制定數(shù)據(jù)驅(qū)動型的營銷決策；如何提供定制的內(nèi)容和閉環(huán)全渠道體驗；如何在單個廣告活動中結(jié)合社交媒體，最大程度地實現(xiàn)品牌推廣和銷售轉(zhuǎn)化；如何在不犧牲品牌DNA的情況下在數(shù)字市場中前進并增加利潤……

此次會議將重點討論奢侈品行業(yè)主要的數(shù)字化趨勢，并為品牌主提供良方，使之得以構(gòu)建實現(xiàn)長期數(shù)字化轉(zhuǎn)型的能力，同時在數(shù)字世界中保持奢侈品牌傳統(tǒng)，從而在2021年及未來制勝中國市場。

會議熱點話題:

“新常態(tài)”下的奢侈品社交電商

奢侈品行業(yè)的數(shù)字化戰(zhàn)略與良好績效

社交私域流量運營賦能高效奢侈品消費者獲取

奢侈品O2O社交零售：實現(xiàn)從“流量”到“銷量”的轉(zhuǎn)化

如何實現(xiàn)閉環(huán)O2O購物體驗，加快消費者從興趣到最終購買的決策過程

奢侈品牌如何適應(yīng)不斷變化的消費者行為

……

峰會時間：2021年9月8日-9日

大會地點：中國 -上海

大會主辦方：上海希為 ECV International

我們將提供：

2天會議同聲傳譯設(shè)備

紙質(zhì)會刊、APP電子語音材料

2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點

更多本次峰會詳細內(nèi)容，請登錄官方網(wǎng)站：

http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

聯(lián)系人:Ciking Zhao

電話：+86 21 8026 0707-803

郵箱：cikingz@ecvinternational.com

關(guān)于ECV International

上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會及活動的主辦和承辦機構(gòu)，擁有近 200位行業(yè)研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。

我們?yōu)槌^半數(shù)的財富 2,000 強企業(yè)提供專業(yè)的商業(yè)會議及咨詢服務(wù)，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、ABB等跨國公司、專業(yè)機構(gòu)及創(chuàng)新企業(yè)的決策人參加我們的會議和活動。我們的使命是通過提供專業(yè)服務(wù)幫助客戶抓住發(fā)展機遇、迎接挑戰(zhàn)、實現(xiàn)全球范圍內(nèi)的可持續(xù)發(fā)展，進而影響行業(yè)格局，引領(lǐng)行業(yè)未來。

The 3rd China Luxury Digital Innovation Summit 2021

The global COVID-19 pandemic has been disruptive for the luxury industry, and has acted as an accelerator for brands to adopt digital revolution . how to achieve closed-loop O2O shopping experience to expedite consumer decision making process from interest to final purchase; how to dynamically adjust marketing spend and to increase conversion rate of followers and sales; how to analyze consumer profiles and needs to make data-driven marketing decisions; how to provide customized content and closed-loop omni-channel experience; how to combine social media ads in a single campaign to maximize publicity and sales conversion; how to move forward in a digital marketplace and grow the bottom lines without sacrificing the brand DNA…

This session focused on key luxury digital trends and suggested ways brands could take to build capabilities to achieve long-term digital transformation while maintain luxury brand heritage in the digital world and stay on top of the game in China for 2021 and beyond.

Highlights:

Luxury Social Commerce in the “New Normal”

Digital Strategy and Good Performance in Luxury

Social Private Traffic Operation Empower Efficient Luxury Consumer Acquisition

Luxury O2O Social Retail to Realize the Conversion from "Traffic" to "Sales"

How to Achieve Closed-loop O2O Shopping Experience to Expedite Consumer Decision Making Process from Interest to Final Purchase

How is Luxury Brands Adapting to Changing Consumer Behaviors?

……

Speakers:

McKinsey & Company

Fosun Fashion Group

Weibo

Tencent

Burberry

TOD’S

……

Summit time:Sep. 8-9, 2021

Venue:Shanghai, China

Organizer:ECV International

We will provide:

Simultaneous interpretation devicefor 2-day conference

Brochure, recordingmaterials

Two-day buffet lunch coupons, tea breaks and all refreshments provided by five-star hotels

More details, please visit our official website:

http://www.ecvinternational.com/event/en/LuxuryDigitalInnovation

Contact Us:

CikingZhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

AboutECV International

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.

Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.

最后，記得關(guān)注微信公眾號：鎂客網(wǎng)（im2maker），更多干貨在等你！